In speaking of water, the concept of is becoming more and more important water footprint.
For us it is now one of the fundamental elements when we talk about our projects and one of the first indicators that we take into consideration in creating proposals with the most positive impact possible.
But what is it, and in what terms does it affect us personally in our daily actions?
When we talk about water footprint, we are not simply talking about the water we drink during the day: it concerns both our direct and indirect use of water. All the actions we perform every day, from the morning shower to the weekend shopping, involve the use of water, even in the most unexpected ways!
In fact, our water footprint also includes the water consumption made during the creation of the products we buy, the cars and scooters we use to move around, or the pizza we allow ourselves at the end of a tiring day. In fact, water is also used in the various production and business chains of the products and services we use on a daily basis, not only through our direct consumption for hygiene or hydration. For this reason, the numbers of our water consumption may seem unexpected to us.
So how can we counter the extent of our water footprint? On one side, reduce the waste of water at home is an excellent starting point, on the other hand looking for ways of compensate our footprint by contributing to water projects that can give access to drinking water to communities that still struggle to have it available today.
The line Bio-Ocean from Bioclin, designed with us, develops right from here: buying a product from this line compensates for 100 liters of water that we use in our showers, guaranteeing it to the water project in Londrekes, Tanzania. Whether it's a hot bath at the end of the day or a shower in the morning in a hurry to arrive late, we will always create a water footprint; but we can find a way to break it down, creating a link between our water consumption and that of a person who still does not have access to drinking water. With this Bioclin project we take a small step together in this direction, through the daily gesture of taking a shower (and punk hairstyles with soapy hair!)