The New York burger, cooked with the smash technique, and its vegetable and 100% protein version, the Beyond Meat, are the protagonists of a menu that does not end in what you eat, but that contains the all-round philosophy that connotes GOOD always. An ethical and sustainable lifestyle, in which respect for the planet goes hand in hand with a kindness and inclusive attitude that becomes an invitation to share, a system of values as well as an approach to life. A real community that, from employees, reaches the consumer, always at the center of an experience in which taste, service and design come first.

Another important focus of the format has always been on technologies: GOOD believes that the best solution is to allow the customer to interact with them through different channels, such as direct delivery and mobile ordering.